Consumer Products Supply Chain Planning
Promotions and retailer orders move demand faster than plants can follow. DemandLabs keeps the trade calendar, the capacity plan and the brand P&L on one decision graph, so each change is priced before it ships.
Solutions for Consumer Products
The DemandLabs applications that fit consumer products planning, and how each one handles it.
Retailer POS refreshes the near-term forecast each day, so a shipment spike can be read against what shoppers bought. Each promotion carries its own uplift, cannibalization and pull-forward estimate.
Explore demand planningYour own lines and your co-packers plan in one finite-capacity solve. When a promotion overloads a line, the weekend shift and the co-packer split arrive with their cost.
Explore supply planningPrice pack ladders and trade spend are tested against demand response by channel and pack, and each play is checked against what the network can supply.
Explore revenue growth managementBrand targets cascade by region, and the monthly review compares scenarios on revenue, margin and service before the plan of record moves.
Explore IBPHow Consumer Products Planning Connects
A change to the trade calendar reaches the capacity plan and the brand P&L in the same cycle.
Trade Calendar
- Promotions
- Price changes
- New listings
Consumption Forecast
- Retailer POS
- Promotion uplift
- Customer orders
Capacity Plan
- Own lines
- Co-packers
- Materials
DC Buffers
- Safety stock
- Deployment
- Shelf life
Brand P&L
- Trade spend
- Gross margin
- Gap to target
Built for Consumer Products
Consumer products planning turns on the promotion calendar and the capacity behind it.
Promotion Returns Measured
Uplift is separated from cannibalization and pull-forward for each event, so the next calendar is built on what returned.
Co-packers in the Same Solve
External capacity carries its own cost, lead time and minimum run next to your own lines.
New Items From Look-Alikes
Launch curves for new items come from look-alike items with similar attributes.
Price Moves Checked Against Supply
A price or pack change is tested against the capacity to supply it before it reaches the trade.
Consumer Products Segments
How consumer products planning differs by segment, with the applications that fit each one.
Planning Notes for Consumer Products
See all notes
Separating the three things a promotion does to demand
Promotion uplift modelling separates incremental volume from pull-forward and cannibalisation, starting with the baseline and the counterfactual under it.
23 August 20269 min read
Designing a price pack ladder that does not collapse into the middle
Price pack architecture is a design decision before it is an analysis. How to space the rungs, price the gaps, and stop the middle pack absorbing the ladder.
20 August 20269 min readForecasting your own shipments teaches the model your ordering habits
Sell-in vs sell-out forecasting: the distortions inside shipment history, building the inventory bridge to consumption, and working with partial visibility.
23 August 20269 min readConsumer Products Planning FAQs
Can DemandLabs forecast by customer and location?
Forecasts run at item, customer and location level. Retailer POS refreshes the near-term number wherever you receive it.
How are promotions planned?
Each event carries its own uplift, cannibalization and pull-forward estimate, and the plan shows its effect on supply and margin before the calendar locks.
Do co-packers fit in the supply plan?
Co-packers are modeled as capacity with their own cost, lead time and minimum run, so the solver can choose between them and your own lines.
How long does implementation take?
Eight weeks to the first live cycle for one planning area, with a value review with your CFO in week 10.
Other Industries
See Your Trade Calendar Priced Against Supply
A 45-minute walkthrough on your own data.